(TELLING THE TRUTH ABOUT) SIZE MATTERS
Brands love to tout their product benefits in advertising. The law allows for a certain amount of “flexibility” with the truth but there’s a line that can be and often is crossed. Stretching the truth is called “puffery” (as in “We’re the Best [fill in [...]
MOVING ON, PLAYBOY STYLE
One of the great brands, PLAYBOY, has decided to undergo some plastic surgery. Launched in 1953 featuring Marilyn Monroe on its cover and as its first Playmate, this iconic brand from its beginning redefined sexual culture and launched a national conversation, with us still today, [...]
THE WORLD’S MOST VALUABLE BRANDS
Interbrand, a leading brand consulting agency, has released its latest annual report of the world’s most valuable brands. As a sign of our times, the top 6 winners are tech companies. Not surprisingly, for the third consecutive year, Apple took the top spot with Google [...]
HILLARY BIBICOFF HONORED, AGAIN
HW’s Hillary Bibicoff was once again named by Southern California Super Lawyers as one of the “Top Women” entertainment lawyers in SoCal.
BANNER ADS ARE NOT HAVING A BANNER YEAR
With so much attention on social media for brand marketing, you might be surprised to learn that the majority of companies are not relying on social for revenue, but instead for consumer engagement. In fact, recent studies show that social media budgets are still hovering [...]
HW’S STEVEN WEINBERG FEATURED AS SPEAKER
Partner Steven Weinberg on September 21 was a featured speaker in a nationally webcast webinar entitled “Social Media and Marketing” sponsored by The Knowledge Group. Steven covered both business and legal issues and strategies relating to the use of social media as a marketing strategy, [...]
ANOTHER KNOCK OUT FOR HW CLIENT GEORGE FOREMAN
Forbes Magazine just gave George Foreman’s new venture “George Foreman’s Butcher Shop” – an online store for steaks, chops, sides and other great food – a terrific review.http://www.forbes.com/sites/larryolmsted/2015/09/22/from-boxer-to-butcher-world-heavyweight-champ-takes-shot-at-mail-order-meat/. While working with Mr. Foreman in putting the deal together we tried many of the offerings featured [...]
BEST NEW BRAND OF THE YEAR
Not to be undone by other celebrity online retail stores, Stephen Colbert has announced his own new online brand, Covetton House. Actually, the brand is a satire of the celebrity online retail world, most of which has been a total failure. Colbert calls the Covetton [...]
THE MEAT MEET MARKET
Just when you thought you’ve seen it all….. Oscar Mayer has debuted a new dating app named “Sizzl” designed to help people find their soul mate using their bacon preferences. According to Oscar Mayer, “Nothing brings people together like a slice of delicious bacon…”In love, [...]
THE “DANCING BABY” WINS ITS CASE
Copyright owners and online media services have been at odds about the responsibility (or lack of responsibility) the services like YouTube, Facebook, Instagram and others have when people post/upload without permission copyrighted content owned by the copyright owners. The compromise (developed earlier for earlier online [...]
UP PERISCOPE!
Just when you’ve finally figured out a strategy for Instagram, along comes a new platform to get one’s hands and mind around. Enter Periscope from Twitter, now 4 months old and already making its way into corporate branding playbooks. According to the Periscope team, the [...]
ARBY’S — WELL DONE!
One of the ongoing challenges for brands is dealing with negative commentary. If you’ve watched Jon Stewart’s comedic assault on Arby’s over the years, you’ve had to wonder how Arby’s has taken it; after all, many of the viewer’s of Stewart’s The Daily Show have [...]