THE MEAT MEET MARKET
Just when you thought you’ve seen it all….. Oscar Mayer has debuted a new dating app named “Sizzl” designed to help people find their soul mate using their bacon preferences. According to Oscar Mayer, “Nothing brings people together like a slice of delicious bacon…”In love, [...]
THE “DANCING BABY” WINS ITS CASE
Copyright owners and online media services have been at odds about the responsibility (or lack of responsibility) the services like YouTube, Facebook, Instagram and others have when people post/upload without permission copyrighted content owned by the copyright owners. The compromise (developed earlier for earlier online [...]
UP PERISCOPE!
Just when you’ve finally figured out a strategy for Instagram, along comes a new platform to get one’s hands and mind around. Enter Periscope from Twitter, now 4 months old and already making its way into corporate branding playbooks. According to the Periscope team, the [...]
ARBY’S — WELL DONE!
One of the ongoing challenges for brands is dealing with negative commentary. If you’ve watched Jon Stewart’s comedic assault on Arby’s over the years, you’ve had to wonder how Arby’s has taken it; after all, many of the viewer’s of Stewart’s The Daily Show have [...]
I CAN’T COPYRIGHT MY IDEA? (PART 2)
I’ve been away from this blog for a while winning a lawsuit, doing some cool deals, setting up a new YouTuber business and taking a bucket list vacation. And now I’m back with a lot of new posts coming your way. In my last post, [...]
WHY CAN’T I COPYRIGHT MY IDEA? (PART I)
My grandfather used to say “confusion rained and we all got wet.” That seems to be the case for most people trying to get a handle (not the Twitter type) around understanding intellectual property law. It can be confusing, especially these days when everything seems [...]
SOME THINGS JUST PLAIN .SUCK
Not too long ago, the folks in charge of internet domain names opened the door for a whole batch of new gTLDs – the letters that come after the dot. The newest entry causing heads to spin in the branding world is the gTLD “dot-sucks” [...]
3D PRINT BRANDING
3D printing, the remarkable technology that keeps reaching new, incredible heights, including inexpensive prosthetics (for example, check out this story: http://www.nytimes.com/2015/02/17/science/hand-of-a-superhero.html?_r=0), has been used by ad agency TBWA\Hakuhodo to create highly sculptured ice cubes for Japan’s Suntory Whiskey. The cube designs ranged from the classic [...]
Holmes Weinberg rated as a Best Law Firm by U.S. News for 2015
Holmes Weinberg PC is very excited to announce that U.S. News & World Report has rated Holmes Weinberg as a Best Law Firm in America for 2015 in its Fifth Edition of Best Law Firms. The ratings are based on independent surveys of peers, clients [...]
TRADEMARK LIKE IT’S 2015
The incomparable brand phenom Taylor Swift recently filed dozens of trademark applications in the US Patent and Trademark Office to register a number of her song titles and her initials for a fairly wide variety of goods and services. By way of example, she’s seeking [...]
IMPORTANT NEW COPYRIGHT DECISION: Actors do not have independent copyright in their performances.
Under the Copyright law, it has always been accepted and understood that the work product of actors in films and television do not have a copyright in their performances. That changed in a highly unusual case in 2014 when the federal appeals court in California [...]
AND THE WINNER IS…..
As we move forward in this new year, with the list of Oscar® winners now becoming a fleeting memory, we can turn our attention to other lists of interest to branding professionals. Hot off the presses is a list of the top 50 Millennial brands. The [...]