This is a brand’s world
Michael J Salvatore explains how to manage brands online in the social media age. Social media has become increasingly intertwined in the fabric of society and has become, for most of us, an integrated part [...]
Travis Falstad says Hololens 2 is a Pragmatic and Solid Step Forward for AR
In a recent article at his new, important information resource, XRTRENDS.IO, my friend and colleague, Travis Falstad gave the following appraisal of the new Hololens 2: https://youtu.be/c_jEPRVFUvQ Los Angelenos are focused on The Oscars [...]
The Mirror World? The AR Cloud? The Magicverse? Whatever You Call It, It’s Here, And It’s Growing!
Let’s say you’re in New York, walking by the Empire State building wearing your Magic Leap One. You look up and see the hot new Banksy virtual graffiti installation. For this to be realized, someone [...]
Introduction to GDPR, Europe's sweeping new data protection legislation
If you or your company is working in any field in which personally identifiable information is involved, you had better take a look at this analysis, with clear steps to take, written by my French [...]
Has the Advent of Mediated Reality Changed Intellectual Property Law?
A developer client had an idea to take a well-known franchise and breathe new life into it by creating experiences in Mediated Reality. He was worried about how intellectual property law is being changed by [...]
DON’T SLEEP ON LBE RIGHTS!
A few months ago, I wrote a blog detailing the rights language I drafted when licensing a well-known film property on behalf of a client of mine who wanted to create a narrative VR experience [...]
Augmented Reality: Working with Licenses and Securing Rights
Thanks to my friend and colleague, Bill Newell, CEO of NorthSouth Studios for this guest blog. After Apple’s keynote just last week, which was preceded by the launch of Apple’s ARKit, and Google’s ARcore, [...]
LEGALLY DEFINING MEDIATED REALITY: How Do We Know What We’re Getting?
A few months back, my client and I were negotiating a license agreement with a well-known entertainment brand. The agreement was designed to give my client the right to create an interactive VR experience based [...]
COMPONENT PARTS OF MEDIATED REALITY: LIGHT FIELD CAPTURE
Yes, it's true. I'm not an engineer. So, I'll do my best on this post, as Light Field Capture is a critically important piece of the Mediated Reality ecosystem, and, therefore, to the future of [...]
Bjork, VR, and Intimacy
Bjork is an Alien Fairy Princess and no one who has seen her new VR exhibit at The Reef will disagree with me. This is definitely one of those things that you have to see [...]