Brand New Start: Launching New Luxury Products in the Age of Social Media

Steven M Weinberg provides guidelines on launching new products in the social media and influencer age In my nearly four decades of practice, I have been fortunate to have been involved in the launch of [...]

2020-04-28T13:51:03-07:00February 4th, 2020|Social media platforms, The Brand Lawyer|

This is a brand’s world

Michael J Salvatore explains how to manage brands online in the social media age. Social media has become increasingly intertwined in the fabric of society and has become, for most of us, an integrated part [...]

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