WHAT’S IN A LIFETIME? MORE THAN YOU MIGHT THINK.

By Lisa Dubrow   Offering lifetime subscription terms carries some true risks, starting with: what does “lifetime” mean? Since a subscription provides access to a product, and sometimes, free updates or other benefits as the [...]

This is a brand’s world

Michael J Salvatore explains how to manage brands online in the social media age. Social media has become increasingly intertwined in the fabric of society and has become, for most of us, an integrated part [...]