Blogs

IN THE NEWS
THE BRAND LAWYER
MEDIATED REALITY

Category: Brands Generally

SANTA, THE BRAND

  • Posted by Holmes Weinberg, PC
  • On December 23, 2015
A few years ago, Bankrate.com did a story called Santa’s Net Worth and asked me to opine about that value. Bankrate Story. Bankrate.com figured that with all of the Santas at malls, on street corners for charities, at kids’ and office parties, in commercials, roaming casinos, and so on, Santa should be raking it in […]

WHAT THE FUTURE HOLDS: SOME PREDICTIONS FOR 2016

  • Posted by Holmes Weinberg, PC
  • On December 17, 2015
Not unexpectedly, predictions for brands and social media in 2016 are coming our way. In its newest report, eMarketer is predicting that Facebook and Twitter will continue to be the leading social networks for marketers, but both it and SEO consulting agency White Hat Media are predicting rapid growth for Instagram now that it is […]

MOVING ON, PLAYBOY STYLE

  • Posted by Holmes Weinberg, PC
  • On October 14, 2015
One of the great brands, PLAYBOY, has decided to undergo some plastic surgery. Launched in 1953 featuring Marilyn Monroe on its cover and as its first Playmate, this iconic brand from its beginning redefined sexual culture and launched a national conversation, with us still today, about the roles of and interplay between men and women […]

THE WORLD’S MOST VALUABLE BRANDS

  • Posted by Holmes Weinberg, PC
  • On October 5, 2015
Interbrand, a leading brand consulting agency, has released its latest annual report of the world’s most valuable brands. As a sign of our times, the top 6 winners are tech companies. Not surprisingly, for the third consecutive year, Apple took the top spot with Google in second. Apple’s value skyrocketed 43% over last year and […]
MENU