WHAT THE FUTURE HOLDS: SOME PREDICTIONS FOR 2016
Not unexpectedly, predictions for brands and social media in 2016 are coming our way. In its newest report, eMarketer is predicting that Facebook and Twitter will continue to be the leading social networks for marketers, but both it and SEO consulting agency White Hat Media [...]
The Studios May Be Cutting Content Licenses to Digital Networks
Studios reportedly are weighing a cut in content licensing to digital networks such as Netflix, in an effort to stem the tide of dwindling interest in traditional TV. This comes at the same time as digital content houses, such as Full screen, are preparing an [...]
HOW HAMMING IT UP CAN BE A CLASSIC FAIL
So here’s a basic rule: know your customers before trying to sell them. As the comment on this photo indicates, Walmart should have taken a minute to understand that people who celebrate Chanukah likely are not going to be shopping for boneless smoked ham, or [...]
HW CLIENT TRISTAN TALES SPEAKING AT DIGITAL LA!
Congrats to our client Tristan deBurgh (“Tristan Tales”), a leading Snapchat Star, who will be a panelist on the Snapchat Panel at Digital LA on Monday, November 16th. We’ll be there – so come join us! http://digitalla.net
HW WINS FEDERAL CIRCUIT APPEAL FOR CLIENT KIDTRIBE
Our client KidTribe is a children’s wellness and exercise company that teaches happiness and healthiness through Hula-hoop exercises and dance programs at schools and sponsored events. One of its popular trademarks is Hoop-It-Up! ™. Two of its employees decided to go out on their own [...]
NEW STUDY ON SOCIAL MEDIA INFLUENCE REVEALS IMPORTANT INSIGHTS
An new study by the marketing firm Ogilvy & Mather suggests that the raw numbers of a social media influencer’s followers may not tell the whole story—rather, the influencer’s ability to engage fans and build an online community is more meaningful to brands. For influencers, [...]
(TELLING THE TRUTH ABOUT) SIZE MATTERS
Brands love to tout their product benefits in advertising. The law allows for a certain amount of “flexibility” with the truth but there’s a line that can be and often is crossed. Stretching the truth is called “puffery” (as in “We’re the Best [fill in [...]
MOVING ON, PLAYBOY STYLE
One of the great brands, PLAYBOY, has decided to undergo some plastic surgery. Launched in 1953 featuring Marilyn Monroe on its cover and as its first Playmate, this iconic brand from its beginning redefined sexual culture and launched a national conversation, with us still today, [...]
THE WORLD’S MOST VALUABLE BRANDS
Interbrand, a leading brand consulting agency, has released its latest annual report of the world’s most valuable brands. As a sign of our times, the top 6 winners are tech companies. Not surprisingly, for the third consecutive year, Apple took the top spot with Google [...]
HILLARY BIBICOFF HONORED, AGAIN
HW’s Hillary Bibicoff was once again named by Southern California Super Lawyers as one of the “Top Women” entertainment lawyers in SoCal.
BANNER ADS ARE NOT HAVING A BANNER YEAR
With so much attention on social media for brand marketing, you might be surprised to learn that the majority of companies are not relying on social for revenue, but instead for consumer engagement. In fact, recent studies show that social media budgets are still hovering [...]
HW’S STEVEN WEINBERG FEATURED AS SPEAKER
Partner Steven Weinberg on September 21 was a featured speaker in a nationally webcast webinar entitled “Social Media and Marketing” sponsored by The Knowledge Group. Steven covered both business and legal issues and strategies relating to the use of social media as a marketing strategy, [...]