(TELLING THE TRUTH ABOUT) SIZE MATTERS
Brands love to tout their product benefits in advertising. The law allows for a certain amount of “flexibility” with the truth but there’s a line that can be and often is crossed. Stretching the truth [...]
MOVING ON, PLAYBOY STYLE
One of the great brands, PLAYBOY, has decided to undergo some plastic surgery. Launched in 1953 featuring Marilyn Monroe on its cover and as its first Playmate, this iconic brand from its beginning redefined sexual [...]
THE WORLD’S MOST VALUABLE BRANDS
Interbrand, a leading brand consulting agency, has released its latest annual report of the world’s most valuable brands. As a sign of our times, the top 6 winners are tech companies. Not surprisingly, for the [...]
BANNER ADS ARE NOT HAVING A BANNER YEAR
With so much attention on social media for brand marketing, you might be surprised to learn that the majority of companies are not relying on social for revenue, but instead for consumer engagement. In fact, [...]
BEST NEW BRAND OF THE YEAR
Not to be undone by other celebrity online retail stores, Stephen Colbert has announced his own new online brand, Covetton House. Actually, the brand is a satire of the celebrity online retail world, most of [...]
THE MEAT MEET MARKET
Just when you thought you’ve seen it all….. Oscar Mayer has debuted a new dating app named “Sizzl” designed to help people find their soul mate using their bacon preferences. According to Oscar Mayer, “Nothing [...]
THE “DANCING BABY” WINS ITS CASE
Copyright owners and online media services have been at odds about the responsibility (or lack of responsibility) the services like YouTube, Facebook, Instagram and others have when people post/upload without permission copyrighted content owned by [...]
UP PERISCOPE!
Just when you’ve finally figured out a strategy for Instagram, along comes a new platform to get one’s hands and mind around. Enter Periscope from Twitter, now 4 months old and already making its way [...]
ARBY’S — WELL DONE!
One of the ongoing challenges for brands is dealing with negative commentary. If you’ve watched Jon Stewart’s comedic assault on Arby’s over the years, you’ve had to wonder how Arby’s has taken it; after all, [...]
I CAN’T COPYRIGHT MY IDEA? (PART 2)
I’ve been away from this blog for a while winning a lawsuit, doing some cool deals, setting up a new YouTuber business and taking a bucket list vacation. And now I’m back with a lot [...]