MORE TRADEMARK WINS FOR HW CLIENTS
AND THE WINS KEEP COMING! Following last year’s big win for our client E. & J. Gallo Winery against the use of EL GALLO as a trademark for an energy drink (Eastern District of California), [...]
SORRY FOR THE DISRUPTION INTERRUPTION….
Confession time: I am a voracious reader. I love books that challenge us to think, explore, and expand. One of the best books I have read, and one that every business executive, marketer, brander, student, [...]
SANTA, THE BRAND
A few years ago, Bankrate.com did a story called Santa’s Net Worth and asked me to opine about that value. Bankrate Story. Bankrate.com figured that with all of the Santas at malls, on street corners [...]
WHAT THE FUTURE HOLDS: SOME PREDICTIONS FOR 2016
Not unexpectedly, predictions for brands and social media in 2016 are coming our way. In its newest report, eMarketer is predicting that Facebook and Twitter will continue to be the leading social networks for marketers, [...]
HOW HAMMING IT UP CAN BE A CLASSIC FAIL
So here’s a basic rule: know your customers before trying to sell them. As the comment on this photo indicates, Walmart should have taken a minute to understand that people who celebrate Chanukah likely are [...]
(TELLING THE TRUTH ABOUT) SIZE MATTERS
Brands love to tout their product benefits in advertising. The law allows for a certain amount of “flexibility” with the truth but there’s a line that can be and often is crossed. Stretching the truth [...]
MOVING ON, PLAYBOY STYLE
One of the great brands, PLAYBOY, has decided to undergo some plastic surgery. Launched in 1953 featuring Marilyn Monroe on its cover and as its first Playmate, this iconic brand from its beginning redefined sexual [...]
THE WORLD’S MOST VALUABLE BRANDS
Interbrand, a leading brand consulting agency, has released its latest annual report of the world’s most valuable brands. As a sign of our times, the top 6 winners are tech companies. Not surprisingly, for the [...]
BANNER ADS ARE NOT HAVING A BANNER YEAR
With so much attention on social media for brand marketing, you might be surprised to learn that the majority of companies are not relying on social for revenue, but instead for consumer engagement. In fact, [...]
BEST NEW BRAND OF THE YEAR
Not to be undone by other celebrity online retail stores, Stephen Colbert has announced his own new online brand, Covetton House. Actually, the brand is a satire of the celebrity online retail world, most of [...]