MOVING ON, PLAYBOY STYLE

Posted by Holmes Weinberg, PC
On October 14, 2015

One of the great brands, PLAYBOY, has decided to undergo some plastic surgery. Launched in 1953 featuring Marilyn Monroe on its cover and as its first Playmate, this iconic brand from its beginning redefined sexual culture and launched a national conversation, with us still today, about the roles of and interplay between men and women […]

THE WORLD’S MOST VALUABLE BRANDS

Posted by Holmes Weinberg, PC
On October 5, 2015

Interbrand, a leading brand consulting agency, has released its latest annual report of the world’s most valuable brands. As a sign of our times, the top 6 winners are tech companies. Not surprisingly, for the third consecutive year, Apple took the top spot with Google in second. Apple’s value skyrocketed 43% over last year and […]

BANNER ADS ARE NOT HAVING A BANNER YEAR

Posted by Holmes Weinberg, PC
On September 29, 2015

With so much attention on social media for brand marketing, you might be surprised to learn that the majority of companies are not relying on social for revenue, but instead for consumer engagement. In fact, recent studies show that social media budgets are still hovering around 10% of the total with most online budgets going […]

BEST NEW BRAND OF THE YEAR

Posted by Holmes Weinberg, PC
On September 18, 2015

Not to be undone by other celebrity online retail stores, Stephen Colbert has announced his own new online brand, Covetton House. Actually, the brand is a satire of the celebrity online retail world, most of which has been a total failure. Colbert calls the Covetton House a “personal curateable lifestyle brand” which blends “classic Southern […]

THE MEAT MEET MARKET

Posted by Holmes Weinberg, PC
On September 17, 2015

Just when you thought you’ve seen it all….. Oscar Mayer has debuted a new dating app named “Sizzl” designed to help people find their soul mate using their bacon preferences. According to Oscar Mayer, “Nothing brings people together like a slice of delicious bacon…”In love, as it is in bacon, it’s important to be discerning […]

THE “DANCING BABY” WINS ITS CASE

Posted by Holmes Weinberg, PC
On September 16, 2015

Copyright owners and online media services have been at odds about the responsibility (or lack of responsibility) the services like YouTube, Facebook, Instagram and others have when people post/upload without permission copyrighted content owned by the copyright owners. The compromise (developed earlier for earlier online publishers, like AOL, MySpace, and the like and made part […]

UP PERISCOPE!

Posted by Holmes Weinberg, PC
On August 18, 2015

Just when you’ve finally figured out a strategy for Instagram, along comes a new platform to get one’s hands and mind around. Enter Periscope from Twitter, now 4 months old and already making its way into corporate branding playbooks. According to the Periscope team, the platform was started on the notion that it would be […]

ARBY’S — WELL DONE!

Posted by Holmes Weinberg, PC
On August 6, 2015

One of the ongoing challenges for brands is dealing with negative commentary. If you’ve watched Jon Stewart’s comedic assault on Arby’s over the years, you’ve had to wonder how Arby’s has taken it; after all, many of the viewer’s of Stewart’s The Daily Show have embraced it as their primary source of news and could […]

I CAN’T COPYRIGHT MY IDEA? (PART 2)

Posted by Holmes Weinberg, PC
On July 20, 2015

I’ve been away from this blog for a while winning a lawsuit, doing some cool deals, setting up a new YouTuber business and taking a bucket list vacation. And now I’m back with a lot of new posts coming your way. In my last post, we started unlocking the world of intellectual property, starting with […]

WHY CAN’T I COPYRIGHT MY IDEA? (PART I)

Posted by Holmes Weinberg, PC
On April 22, 2015

My grandfather used to say “confusion rained and we all got wet.” That seems to be the case for most people trying to get a handle (not the Twitter type) around understanding intellectual property law. It can be confusing, especially these days when everything seems to intermix. So here goes what I hope is a […]

SOME THINGS JUST PLAIN .SUCK

Posted by Holmes Weinberg, PC
On April 9, 2015

Not too long ago, the folks in charge of internet domain names opened the door for a whole batch of new gTLDs – the letters that come after the dot. The newest entry causing heads to spin in the branding world is the gTLD “dot-sucks” (.sucks). The registry behind this, Vox Populi Registry, is calculating […]

3D PRINT BRANDING

Posted by Holmes Weinberg, PC
On April 6, 2015

3D printing, the remarkable technology that keeps reaching new, incredible heights, including inexpensive prosthetics (for example, check out this story: http://www.nytimes.com/2015/02/17/science/hand-of-a-superhero.html?_r=0), has been used by ad agency TBWA\Hakuhodo to create highly sculptured ice cubes for Japan’s Suntory Whiskey. The cube designs ranged from the classic Japanese palace seen above to Batman’s visage. The campaign […]

TRADEMARK LIKE IT’S 2015

Posted by Holmes Weinberg, PC
On March 27, 2015

The incomparable brand phenom Taylor Swift recently filed dozens of trademark applications in the US Patent and Trademark Office to register a number of her song titles and her initials for a fairly wide variety of goods and services. By way of example, she’s seeking to register “Party Like It’s 1989” for educational and entertainment […]

AND THE WINNER IS…..

Posted by Holmes Weinberg, PC
On March 2, 2015

As we move forward in this new year, with the list of Oscar® winners now becoming a fleeting memory, we can turn our attention to other lists of interest to branding professionals. Hot off the presses is a list of the top 50 Millennial brands. The results of 2015 poll conducted by Moosylvania, a digital ad […]

(PIZZA) PIE IN THE FACE

Posted by Holmes Weinberg, PC
On February 17, 2015

Remember last year’s Super Bowl Oreo tweet during the blackout? This year’s entry for Twitter brand brilliance was during another major contest — the Grammy Awards. Australian superstar rapper Iggy Azalea earlier that day sent out a tweet to her 4.2 million fans decrying that a Papa John’s delivery person made her cell phone number public, resulting in […]

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Category: The Brand Lawyer