3D PRINT BRANDING

April 6th, 2015|Brand Expansion, The Brand Lawyer, Uncategorized|

  3D printing, the remarkable technology that keeps reaching new, incredible heights, including inexpensive prosthetics (for example, check out this story: http://www.nytimes.com/2015/02/17/science/hand-of-a-superhero.html?_r=0), has been used by ad agency TBWA\Hakuhodo to create highly sculptured ice cubes for Japan’s Suntory Whiskey.  The cube designs ranged from the [...]

(PIZZA) PIE IN THE FACE

February 17th, 2015|Brand Mistakes, The Brand Lawyer, Twitter and Brands, Uncategorized|

Remember last year’s Super Bowl Oreo tweet during the blackout?  This year’s entry for Twitter brand brilliance was during another major contest — the Grammy Awards.  Australian superstar rapper Iggy Azalea earlier that day sent out a tweet to her 4.2 million fans decrying that a Papa John’s [...]

SUPER BOWL BRANDMANIA

January 30th, 2015|Super Bowl Marketing, The Brand Lawyer, Uncategorized|

As we head into Super Bowl LXIX weekend, I thought the following might be of interest. Digiday posted a fun article entitled 5 Super Bowl Myths Debunked (http://digiday.com/brands/5-super-bowl-myths-debunked). Here’s what’s interesting from a brander’s perspective: (1) Super Bowl ads have higher recall than ads in [...]