What You Need To Know About Cyber Attack Insurance
An article in the Wall Street Journal last week discussed the growing need for businesses to consider insurance coverage for cyberattacks. I attach that article if you missed it. However, the first insurance against such attacks is remembering to address security to start with. This [...]
Beachbody Fined 3.6 Million For a Not Free “Free Trials”
Beachbody, a Santa Monica fitness brand behind popular exercise regimens, exercise videos, supplements and weight-loss programs, agreed to pay $3.6 million in penalties and restitution and to change its sales practices. The settlement came after an investigation found Beachbody was applying recurring charges for subscription [...]
Augmented Reality: Working with Licenses and Securing Rights
Thanks to my friend and colleague, Bill Newell, CEO of NorthSouth Studios for this guest blog. After Apple’s keynote just last week, which was preceded by the launch of Apple’s ARKit, and Google’s ARcore, you can safely assume that the avalanche of AR products [...]
LEGALLY DEFINING MEDIATED REALITY: How Do We Know What We’re Getting?
A few months back, my client and I were negotiating a license agreement with a well-known entertainment brand. The agreement was designed to give my client the right to create an interactive VR experience based on that brand. In some ways, the license was no [...]
FTC Halts Operations, Freezes Assets Of Companies Offering Trial Offers
The FTC just filed a suit against 59 corporations and three individuals for violating the FTC Act and the Restore Online Shoppers Confidence Act (ROSCA) for deceptively selling products on 87 websites through free trials that converted to recurring charges on consumers’ credit cards. The [...]
The Supremes Uphold Federal Registration of Derogatory and Offensive Words
The world of branding, and the technical legal world of trademarks, are a lot more complex than most people understand them to be. For example, many branders don’t know the Trademark Law in the United States is really broad, granting protection to just about any [...]
COMPONENT PARTS OF MEDIATED REALITY: LIGHT FIELD CAPTURE
Yes, it's true. I'm not an engineer. So, I'll do my best on this post, as Light Field Capture is a critically important piece of the Mediated Reality ecosystem, and, therefore, to the future of Mediated Reality itself. Here's my effort. I look forward to [...]
Bjork, VR, and Intimacy
Bjork is an Alien Fairy Princess and no one who has seen her new VR exhibit at The Reef will disagree with me. This is definitely one of those things that you have to see for yourself to truly understand. What I will say is [...]
COMPONENT PARTS OF MEDIATED REALITY: MACHINE VISION
As we discussed in an earlier post, the fundamental difference between an Artificial Intelligence and a very powerful computer is the AI’s capacity to not only learn new abilities but to teach them to itself. No human or group of humans can process the amount [...]
COMPONENT PARTS OF MEDIATED REALITY: AI
The idea of an AI has been toyed with across science fiction for decades now, in part because of our fear that our lives will end after uttering “open the pod bay doors.” But what is AI really about, and what can we expect of [...]
WHY DOES A LAWYER MATTER IN MEDIATED REALITY?
Recently, I’ve been speaking at a bunch of AR/VR/MR conferences, sometimes on the dry subjects of legal entities, intellectual property rights, and getting your corporate house in order. I’m always amazed people show up for my talks. Down the hall, someone is showcasing a new [...]
FTC Complaint Details How Not to Run a Negative Option Program
by Lisa Dubrow Last month the FTC filed another suit against a group of online marketers for violating the FTC Act and Restore Online Shoppers’ Confidence Act (“ROSCA”). The company allegedly marketed golf-related products and cooking gadgets under the names Kitchen Advance; Gourmet Cooking Online; [...]