This is a brand’s world
Michael J Salvatore explains how to manage brands online in the social media age. Social media has become increasingly intertwined in the fabric of society and has become, for most of us, an integrated part of our everyday lives. According to one source, there will [...]
Travis Falstad says Hololens 2 is a Pragmatic and Solid Step Forward for AR
In a recent article at his new, important information resource, XRTRENDS.IO, my friend and colleague, Travis Falstad gave the following appraisal of the new Hololens 2: https://youtu.be/c_jEPRVFUvQ Los Angelenos are focused on The Oscars today. Tech news is piggybacking on that story with the [...]
The Mirror World? The AR Cloud? The Magicverse? Whatever You Call It, It’s Here, And It’s Growing!
Let’s say you’re in New York, walking by the Empire State building wearing your Magic Leap One. You look up and see the hot new Banksy virtual graffiti installation. For this to be realized, someone will have to construct a virtual Empire State Building first. [...]
Introduction to GDPR, Europe's sweeping new data protection legislation
If you or your company is working in any field in which personally identifiable information is involved, you had better take a look at this analysis, with clear steps to take, written by my French colleagues Karine Riahi and Julien Brunet of Spring Legal. Their [...]
Has the Advent of Mediated Reality Changed Intellectual Property Law?
A developer client had an idea to take a well-known franchise and breathe new life into it by creating experiences in Mediated Reality. He was worried about how intellectual property law is being changed by the new media. A failure to get the necessary clearances [...]
The Check Box: The Growing Need for Auto-Renewal Second Consent
eHarmony recently agreed to pay up to $2.2 million to resolve allegations brought by four California counties and the city of Santa Monica over the company’s advertising and billing practices. Specifically, the company agreed to comply with CA law that already requires that renewal terms [...]
Help, My Trademark is Being Audited!
In early 2017, the US Patent and Trademark Office (USPTO) began an initiative to “audit” 10% of all maintenance filings for existing trademark registrations. If you own a federally registered trademark, maintenance filings must be filed with the USPTO between the fifth and sixth year [...]
DON’T SLEEP ON LBE RIGHTS!
A few months ago, I wrote a blog detailing the rights language I drafted when licensing a well-known film property on behalf of a client of mine who wanted to create a narrative VR experience using that property. At the time, I was trying to [...]
COPYRIGHT LAW IS MORE COMPLICATED THAN EVER
By Steven Weinberg, Holmes Weinberg PC. Copyright law – the law that governs “content” and therefore all of entertainment, software and media – has become increasingly more important and more complicated than ever. Originally a creature of both state and federal laws, since 1978 copyright [...]
Affiliate Network of Online Marketers Liable For $179 Million
A recent FTC court settlement names a vast network of online marketers and the three people behind it liable for $179 million for using unsubstantiated health claims, fake magazine and news sites, bogus celebrity endorsements, and phony consumer testimonials as well as improper charges in [...]
Winning Back Your Domain Name
We represent several social media influencers, including YouTubers, Instagrammers and Snapchatters. Unfortunately, an all too common occurrence for our clients is to find that their desired domain name has been snapped up by a cybersquatter. The good news is that we may be able to [...]
What You Need To Know About Cyber Attack Insurance
An article in the Wall Street Journal last week discussed the growing need for businesses to consider insurance coverage for cyberattacks. I attach that article if you missed it. However, the first insurance against such attacks is remembering to address security to start with. This [...]