Confession time: I am a voracious reader. I love books that challenge us to think, explore, and expand. One of the best books I have read, and one that every business executive, marketer, brander, student, and, frankly, everyone must read is Jay Samit’s “Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation.” Samit is one of the most successful entertainment and social media industry entrepreneurs in history, and in this inspiring book shows us how disruption is key to succeeding personally and in business. Disruption has become the business model for making success — looking at what exists and then finding a way to making it better, and then moving the masses to it. One need only look at Amazon, PayPal, eBay, LinkedIn, LegalZoom, Facebook, Virgin, Uber, Airbnb, and dozens of smaller ventures in the for profit and non-profit worlds to see the power of disruption. Using examples like these and the insights of some of the brilliant people behind them, Samit show us how to successfully disrupt everything, from one’s own mindset to traditional businesses to global politics. For branding professionals, the lessons here if adopted will change how you think about everything, and in a really good way for yourself, your business and your clients’ businesses, as well as local, national and global issues that desperately are in need of change.