THE SECRET(S) OF CHOOSING A GREAT BRAND NAME
- Posted by Holmes Weinberg, PC
- On November 20, 2014
There are many ways to describe what makes a great brand. Being a sailor, I often think in terms of sailing imagery. In that context, imagine the marketplace as a dense fog, filled with names, logos, messages, information, content, and massive overload. A deep, dense, grey fog, where nothing is delineated clearly, and everything blends […]