THE SECRET(S) OF CHOOSING A GREAT BRAND NAME

Posted by Holmes Weinberg, PC
On November 20, 2014

There are many ways to describe what makes a great brand. Being a sailor, I often think in terms of sailing imagery. In that context, imagine the marketplace as a dense fog, filled with names, logos, messages, information, content, and massive overload. A deep, dense, grey fog, where nothing is delineated clearly, and everything blends […]

THE FICKLE FINGER OF FANDOM

Posted by Holmes Weinberg, PC
On November 10, 2014

During my early professional years, a major studio retained me to police counterfeit merchandise featuring IP from its mega-hit space themed film and television series. Research showed that most of illicit merchandise, much of it hand-made, was created, and traded, by fans of the property, often at conventions where stars of the show made appearances […]

MILLENNIALS AND BRANDS — SOME NEW INSIGHTS

Posted by Holmes Weinberg, PC
On November 3, 2014

One of my favorite sources of information regarding the relationship between social media and branding is Digiday (Digiday.com). In a recent post with the title “Millennial media-consumption habits explained, in 5 charts,” the author presented a summary of findings from two recent studies, comScore, Noise|The Intelligence Group’s Cassandra Report and nScreenMedia’s report “What Millennials Want from TV,” […]

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Month: November 2014

MILLENNIALS AND BRANDS — SOME NEW INSIGHTS