3D PRINT BRANDING

April 6th, 2015|Categories: Brand Expansion, The Brand Lawyer, Uncategorized|0 Comments

  3D printing, the remarkable technology that keeps reaching new, incredible heights, including inexpensive prosthetics (for example, check out this story: http://www.nytimes.com/2015/02/17/science/hand-of-a-superhero.html?_r=0), has been used by ad agency TBWA\Hakuhodo to create highly sculptured ice cubes [...]

BRAND INNOVATION AND EXTENSION: LESSONS ON HOW TO MAKE IT WORK

December 3rd, 2014|Categories: Brand Expansion, Brand Innovation, Brand Licensing, The Brand Lawyer, Uncategorized|Tags: , , , |0 Comments

There are a number of ways to grow a brand from its core product or service (for brevity’s sake, throughout this blog, I refer to both as “products”). Two prevalent forms are licensing the brand [...]

THE FICKLE FINGER OF FANDOM

November 10th, 2014|Categories: The Brand Lawyer, Uncategorized|Tags: , , , , |0 Comments

During my early professional years, a major studio retained me to police counterfeit merchandise featuring IP from its mega-hit space themed film and television series. Research showed that most of illicit merchandise, much of it [...]

MILLENNIALS AND BRANDS — SOME NEW INSIGHTS

November 3rd, 2014|Categories: The Brand Lawyer, Uncategorized|Tags: , , , |0 Comments

One of my favorite sources of information regarding the relationship between social media and branding is Digiday (Digiday.com).  In a recent post with the title “Millennial media-consumption habits explained, in 5 charts,” the author presented a [...]

BRANDS AND TRADEMARKS: WHAT’S THE DIFFERENCE?

October 31st, 2014|Categories: The Brand Lawyer, Uncategorized|Tags: , , |0 Comments

I’ve always been fascinated by the disconnect experienced by so many branding professionals and legal professionals over the term “trademark.”  Many branders and marketers believe that trademark is a verb, as in “can you trademark ….” [...]