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Month: August 2017

LEGALLY DEFINING MEDIATED REALITY: How Do We Know What We’re Getting?

  • Posted by Michael Leventhal
  • On August 16, 2017
A few months back, my client and I were negotiating a license agreement with a well-known entertainment brand. The agreement was designed to give my client the right to create an interactive VR experience based on that brand.  In some ways, the license was no different than a typical entertainment license agreement.  However, in some […]

FTC Halts Operations, Freezes Assets Of Companies Offering Trial Offers

  • Posted by Holmes Weinberg, PC
  • On August 10, 2017
The FTC just filed a suit against 59 corporations and three individuals for violating the FTC Act and the Restore Online Shoppers Confidence Act (ROSCA) for deceptively selling products on 87 websites through free trials that converted to recurring charges on consumers’ credit cards. The defendants used affiliate marketers to drive traffic to their sites, […]

The Supremes Uphold Federal Registration of Derogatory and Offensive Words

  • Posted by Holmes Weinberg, PC
  • On August 10, 2017
The world of branding, and the technical legal world of trademarks, are a lot more complex than most people understand them to be.  For example, many branders don’t know the Trademark Law in the United States is really broad, granting protection to just about any “distinctive” designation that is used by the owner to identify […]

COMPONENT PARTS OF MEDIATED REALITY: LIGHT FIELD CAPTURE

  • Posted by Michael Leventhal
  • On August 3, 2017
Yes, it’s true.  I’m not an engineer.  So, I’ll do my best on this post, as Light Field Capture is a critically important piece of the Mediated Reality ecosystem, and, therefore, to the future of Mediated Reality itself.  Here’s my effort.  I look forward to comments on this description in my feed.  We are all […]
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