The Check Box: The Growing Need for Auto-Renewal Second Consent

February 20th, 2018|Categories: The Brand Lawyer|Comments Off on The Check Box: The Growing Need for Auto-Renewal Second Consent

eHarmony recently agreed to pay up to $2.2 million to resolve allegations brought by four California counties and the city of Santa Monica over the company’s advertising and billing practices. Specifically, the company agreed to [...]

Help, My Trademark is Being Audited!

February 19th, 2018|Categories: The Brand Lawyer|Comments Off on Help, My Trademark is Being Audited!

In early 2017, the US Patent and Trademark Office (USPTO) began an initiative to “audit” 10% of all maintenance filings for existing trademark registrations.  If you own a federally registered trademark, maintenance filings must be [...]

WHAT THE FUTURE HOLDS: SOME PREDICTIONS FOR 2016

December 17th, 2015|Categories: Advertising, Brand Innovation, Brands Generally, Digital Advertising, Digital Marketing, Facebook and Brands, The Brand Lawyer, Uncategorized|Tags: , , |0 Comments

Not unexpectedly, predictions for brands and social media in 2016 are coming our way. In its newest report, eMarketer is predicting that Facebook and Twitter will continue to be the leading social networks for marketers, [...]