Michael’s practice is primarily focused on the representation of creative companies and individuals in the entertainment industry as well as the protection of brands in the US and internationally. Michael has negotiated agreements for producers, writers, directors, actors and spokespersons. Michael counsels social media stars and other digital content creators on all aspects of their business, including content licensing, brand deals and production legal matters. Michael has negotiated brand and content deals for his clients with Disney, Coca Cola, Captain Morgan and AwesomenessTV, and has provided production legal services for productions airing on NBCUniversal, Comedy Central and College Humor. Michael was the production lawyer for the 2015 and 2016 Teen Choice live award shows on Fox.

In the area of brand protection, Michael has extensive experience litigating before the US Patent and Trademark Office Trademark Trial Appeal Board, and in US federal court, having worked to secure favorable outcomes for the firm’s clients in a number of trademark, trade dress and other intellectual property matters. Michael’s IP practice includes the enforcement of many famous brands as well as trademark prosecution and IP portfolio management for production companies, celebrities and start-ups.

Michael joined Holmes Weinberg as an associate attorney in November 2012. Previously, Michael worked as an attorney at WME Entertainment. Michael graduated from Pepperdine University School of Law in 2011, and received a Certificate in Entertainment and Intellectual Property Law from Pepperdine’s Palmer Center for Entrepreneurship and the Law. Michael’s practice consists of counseling and litigation in the following areas:

Professional Association and Membership

  • Beverly Hills Bar Association, Member
  • LGBT Bar Association of Los Angeles

Bar Admission

  • California (2011)


  • J.D., Certificate in Entertainment and Intellectual Property Law, Pepperdine University School of Law (2011) // B.A., Political Science, Colgate University (2006)

T: + 310. 457. 6100

E: msalvatore@holmesweinberg.com