Steven M Weinberg provides guidelines on launching new products in the social media and influencer age In my nearly four decades of practice, I have been fortunate to have been involved in the launch of [...]
Michael J Salvatore explains how to manage brands online in the social media age. Social media has become increasingly intertwined in the fabric of society and has become, for most of us, an integrated part [...]
Just when you’ve finally figured out a strategy for Instagram, along comes a new platform to get one’s hands and mind around. Enter Periscope from Twitter, now 4 months old and already making its way [...]
