by Lisa Dubrow Lots of action this week at the FTC relating to potential violations based on false endorsements and consumer reviews and testimonials. The FTC put more than 700 companies on notice that [...]
In a rare unanimous opinion from the Supreme Court, the Justices on April 23rd held that proving an infringer’s willful intent to infringe is not required for obtaining the infringer’s profits resulting from the infringement. [...]
So here’s a basic rule: know your customers before trying to sell them. As the comment on this photo indicates, Walmart should have taken a minute to understand that people who celebrate Chanukah likely are [...]
Brands love to tout their product benefits in advertising. The law allows for a certain amount of “flexibility” with the truth but there’s a line that can be and often is crossed. Stretching the truth [...]
Remember last year’s Super Bowl Oreo tweet during the blackout? This year’s entry for Twitter brand brilliance was during another major contest — the Grammy Awards. Australian superstar rapper Iggy Azalea earlier that day sent out a tweet [...]
